Thursday, June 21, 2007

A Great Parody...

I've been saying for a while that a certain software company was completely out of ideas. A little while back they showed people a table computer called "Surface," and that pretty much confirmed what I'd been saying for a couple of years (how a certain CEO still has a job is beyond me). Anyway, I always like it when companies release stupid ideas and the public rips them to shreds, so here's a great parody of "Surface."





Surface is, to me, like a lot of the things that the Church tries to do in order to show that it's "relevant." Most of them are pretty dumb ideas, but they get presented like some sort of revolution. Meanwhile the general populace looks at what the Church is pushing and says, "Dude, it's a big-ass table."

Sigh. This is one of the things I worry about with CrossPoint and utilizing technology in worship. I'm not trying to revolutionize worship with a "new product" (I have no "product" to sell), all I'm trying to do is allow the Gospel to speak to people. Yet, in the world of Evangelicalism™, branding and product placement appear to be at the heart of the matter - and I find myself constantly fighting my own impulses to do the same.

3 comments:

Melanie said...

It's very hard to utilize something thats available when everyone has labeled it as standing for something already. I suppose the best thing to do is to use the technology for the right reasons and deal with what people think as they come to you with beef. More then likely noone will think you are jumping on the band wagon...unless of course you present yourself in that manner.

wezlo said...

Well, a good portion of how I end up using the screen is trail-blazing. Not revolutionary, but trail-blazing. I just wonder if I end up looking like a "big-ass table" to people sometimes...

Dr. Qohelet said...

What can be even worse is when folks have labeled something/someone for diametrically different things. Then you get stuck in a Coke vs. Pepsi debate.

Then again, we're all following Jesus. How many brands have been platformed off of HIM? You've got everything from WWJD to "Jesus is my homeboy" out there laying claim to him....